Case Study: Exceptional International Incentive

CREATING BUSINESS EVENT BUBBLES

Business Events bring colleagues together, promote the sharing of ideas, create large scale education and training opportunities, and encourage networking and team building.

Constructing a “business event bubble” through a hotel buyout establishes an exclusive space where delegates can both relax and focus at the same time, without the prying eyes or distraction of the public gaze.

The aspirational nature of Port Douglas, a guarantee of exclusivity and the capacity to offer a dedicated, diverse children's program, brought 350 adults and 70 children from the US for a luxurious, family-friendly incentive program.

A full hotel buyout created a private, tropical bubble enabling significant branding opportunities within the venue for the duration of the incentive and the ability to remain on-site for evening events using the diverse hotel grounds and local suppliers.

The importance of the evening children's program motivated organisers to choose three, locally inspired themes - Indigenous, Native Wildlife and the Great Barrier Reef.

Dreamtime stories, music and dance became the centre of an evening focused on the region’s rich indigenous history. Interactive activity stations drew on the creative nature of children, immersing them in traditional weaving, jewellery making and painting.

Drawing on the success of the “Finding Nemo” movie, local marine biologists hosted a “Finding Dory” evening featuring an educational session followed by a screening of the Great Barrier Reef inspired film.

Rounding out the hero experiences, wildlife keepers ensured children got up close and personal with iconic Australian animals including a koala and baby crocodile before inviting them to participate in the quirky, North Queensland pastime of cane toad racing.

Prioritising keeping families together during the day required a destination with large scale touring competence. Drawing on the Port Douglas reef fleets 1000 passenger capability, the event chartered multiple luxury private vessels to the Great Barrier Reef. The regions ability to cater to both small break out groups, and the larger group as a while, also allowed for the creation of exclusive Dreamtime walks through the rainforest and an exclusive visit to a wildlife park.

The exclusive adults-only evening program included a poolside welcome under the palms by the hotel lagoon pool and a traditional Australian barbecue showcasing bush tucker, indigenous dance and a rocking bush band. The theatrical gala dinner plunged guests into the world of circus cabaret, complete with a carousel stage, fantastical costumes, and contortionists.